3 Mistakes I Made Trying to Get My First Clients

One thing nobody really tells you when you are starting a business is how difficult it can be to get your first few clients. You can have a good service, you can have the skills, and you can have a website. But getting someone to actually trust you enough to pay for that service is a completely different thing. Hi, I'm here at YuzziTech Solutions, where we're building the company from the ground up. Recently I went to NOG energy week in Abuja with one simple goal to meet businesses understand what they need and find opportunities for Yuzzitech and that experience taught me a lot. In fact I made three mistakes that I think a lot of people starting a business can learn from. So let me tell you what happened. Mistake number one I didn't prepare enough for real when I first got to the event I was excited. There were so many companies. There were so many people. There were so many exhibition stand, different businesses. But the funny thing is I didn't really know where everything was. I was walking around trying to figure out where I should go and who I should talk to. And that made me realize something important that going to an event is not the same as being prepared for an event. You can't just show up and expect to find clients. You need to know who you want to meet. You need to know the type of business you are looking for. You need to know what problem you can solve for them. And most importantly, you need to know how to explain what you do in a simple way cuz if you can't explain your business in clearly under few seconds, people will probably move on. So after that I became much more intentional about who I wanted to speak with and what leads me to my second mistake. And that leads me to my second mistake which is mistake number two. I was focusing too much on the biggest companies. When you go to a big business event it's easy to look at the biggest companies and think wow this is where the money is. So naturally you want to approach the biggest and the most popular companies. But there is a problem. You are not the only person thinking that way. That's just the honest truth. A lot of people are trying to get the attention of those same companies. So there is a lot of competition going around there. What I started noticing was that smaller and medium sized companies were often much easier to have a real conversation with. They were more open to talking. They were more willing to explain what they were currently struggling with. And that gave me something much more valuable than just collecting business cards. I started understanding their business problem. And that's when my approach started started changing. Instead of asking myself who is the biggest company, here, I started asking who actually needs what I offer. That's a completely different way of looking at lead generation. Yeah. And then I learned the biggest lesson of all which leads to mistake number three. I was thinking too much about leads. At the beginning my thinking was very simple. I provide lead generation. So if I can find good leads for a company or for a business that has the services. But during one of my conversation with someone the person told me something that really stuck with me. They basically said, "Don't just give us leads, bring us clients." I was like, and that sentence changed the way I think about Yuzzitech for real. Because when you think about it, business owners don't want to wake up in the morning saying, "I need 100 more leads. I need 500 more leads." What they really want is more customers. They want more sales. They want more business. The leads are only one part of that process for real. And that made me realize that I shouldn't just focus on selling a list of names and email addresses. I need to focus on finding the right people, helping businesses reach them properly and building a process that can actually lead to conversations and opportunities. That completely changed how I position my services. So what happened after that? I went back and changed the way I was doing things. I became more careful about the companies I was targeting. I spent more time understanding what they actually do. I started looking for businesses that had a real reason to need the services. I verified the people I was finding. And instead of treating every contact like just another name on a spreadsheet, I started thinking about the person behind the contact. Who are they? what does there company do? Why would they need this service? And what can I say to them that actually makes sense? And within that period, I was able to land my first two clients contract for Yuzzitech. I'm not going to go into details of those companies because their business information is private and I believe you should always respect your client's privacy. But what I can share is what I learned from the experience. And honestly, getting those first clients taught me more than watching a 100 videos about how to get clients because now I had actually gone out there and tried it. I got things wrong. I changed my approach. I listen to what businesses where saying and I adjusted. So if you are also building something like this, I want you to understand something. It is probably not going to be perfect at the beginning. You might not know exactly what you are doing. You might approach the wrong people. You might get ignored. You might even change your service or your or your pricing or the way you explain your business. And that's okay. The mistake is not getting something wrong. The mistake is getting something wrong and refusing to learn from it. For me, Yuzzitech is still growing. I'm still learning. I'm still testing different things and I'm going to keep sharing what works, what doesn't work, and the lesson I learned along the way. So, if you are building a business yourself, subscribe to the channel because I'm not here to pretend that I I have everything figured out. I'm building this in real time. And hopefully some of the things I learned along the way can help you avoid some of the mistakes I'm making. Thank you.